Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2Mc Labs, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was an early adopter of wordcels on its website and appreciate the regular tweaks to the user interface as well as the game editor’s sense of humor. Of the daily word challenges, this is a rightful heir to Wordle.
I like that it’s a new concept in word games - chaining words together across and down. The puzzles are challenging but easy to get started in beginner mode and work your way up to standard then hard mode. Hundreds of games in the archive, this is legit.
This is a great app to get your brain jumpstarted in the morning. It’s part of my morning routine every day!
Think you know American expressions? Prove it. Wordcels Puzzle is a free daily word game where you build chains of two-word expressions. Each puzzle...