Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prime Metabolic Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I did a three day free child review which for some reason that’s the only way I was able to use the app. They said they would send me a reminder and they never did. I was charged $65 for it and less than 24 hours I contacted them for reimbursement. I have not used the app since before they charge me and within less than 10 hours they brought back to me that I am not approved for a refund. This is not the way to treat customers and I’ve had two people come up to me so far to ask me about that app and I recommended them now to use it and I will continue to lobby against it.
Sick
Once you go through the initial pages that say next, next, next, and then you get to the page where it says “see what other people say” - the “next” button is too low on the screen to be able to push so you can’t go any further than this. I deleted it.
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