Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InfiniteEdge Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Spent $100 opening silver boxes and pulled a fossil chronograph and a Bulova sport chronograph. I physically wanted them so I put in 2 orders for the watches to be delivered and instead of getting the Fossil Chronograph, I got a Chinese BTOMIC roulette watch that doesn’t even look real because the lettering is upside down on the back of the watch compared to legit pictures I was looking at on the BTOMIC website. If I don’t get the Bulova Chronograph either and get some random watch then this app is 100% a scam and stay FAR AWAY! I will update you all if they get back to me via email and fix this. Otherwise don’t trust this app! UPDATE: I got the second watch that I ordered which was the Bulova Chronograph. Absolutely beautiful watch! I’m happy!
First let me say in a world of scams and misinformation, I absolutely did not expect much from IcyBox. Honestly, as I downloaded the app, I really expected some exciting advertising lingo and then a requirement to make an upfront payment - which wasn’t the case. So that surprised me at the jump. While I am not really a gambler, I do enjoy gambling in a sense… Like if a family member is about to throw a piece of trash at a garbage can, about 100% of the time I will yell, “bet you a dollar.”When I play slot machines at a casino, for example, I decide how much money I’m going to lose, not win. I only play the slot machines and I only take money I’m prepared to lose. So that’s why I’ve been so surprised with IcyBox because I really considered it like playing the slot machines. The house always wins, so just consider it entertainment. My son and I both joined. My first pull was a $50 box and it landed a $50 Casio which I sold, so I was down five or six dollars with processing. My second pull was on 4 July with my son, so we splurged for the Independence Day box at $250. My son accidentally pressed the wrong box for me (I am superstitious and I always pick the 13th box) and his premature selection resulted in a $250 Apple Watch, which I sold so again, so I was down another six or seven dollars. So then the reattempt, which was my third total pull from IcyBox, resulted in a Tissot valued at over $450 which we kept. Fun memories with my son and a watch I gifted to him and hope he keeps a lifetime.
Don’t trust the odds they share. Yes it’s a 3% chance to win a “grail” when you buy a $250 box but they don’t show you that a lot of “grail” watches are only in the $500 range. They only show you the $10k-$15k watches as “grail” wins. I put about $1,500 through buying $250 boxes and a couple $500 boxes. The $500 box was between $200-$300 value the 2 times I did it. The $250 box prize was usually goofy colorful $100 Swatch Simpsons/Peanuts watches, and quite often $200-$275 low end Seiko, Citizen, or Tissot. It occasionally did pull $400-$500 range watches, but these are mid range models from undesirable companies. It was fun to open lots of boxes and try to keep going for a big one, but wasn’t too impressed with most of what I won. Probably opened and sold 20 ish $250 boxes. I did also win a “grail” in a silver $100 box but it was only a $500 Seiko. I ended up keeping a $475 priced Omega x Swatch Moonphase (which sells for $340 at Swatch). IMPORTANT: if you decide to keep the watch you will have to shovel more money into the app so they can pay sales tax, insurance, and premium shipping for the watch you “won” hahaha. Was around +$40 more on top of the price of boxes.
Introducing IcyBox for iOS: an online marketplace that transforms how luxury items are collected. Interact with any of our digital boxes to experienc...