Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dod Joy Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
宣传广告说没有广告,下载完全是广告,看广告就看广告吧,还TM经常被广告卡死屏,虽然官方要靠广告赚钱运营,为什么还要玩家点进去?我宁愿看足30秒,也不想点进广告界面,很烦人的!
1.先说操作,梯子上下有时不顺畅,明明走到梯子处了,总是感觉卡着,会往前走过头。 2.植入广告赚钱没问题,就是广告太长,进去广告还诱导点击缩短时长,广告看完了还不敢耽搁时间,需尽快关闭进入游戏,晚些时候返回游戏广告白看了,没反应,比如需要看广告开的那个门,还是显示需要看广告。 3.小程序有同类型的游戏,虽然也有广告,但是比你这个好。
开局广告极多,逼你买基础免广告/新手礼包/月卡写着“永久去广告+解锁XX关卡/功能”。你买了,广告确实少了,但关键核心功能还是锁着。 2. 再设“门槛”想继续玩,提示:需解锁高级礼包,才能“解锁全部内容/无限制玩”。不买就卡关、反复弹窗、强制看广告、收益砍半,让你觉得“钱都花了,不继续亏”。 3. 无限套娃,买了高级礼包,又来至尊礼包、终身特权、赛季卡,永远有“下一个更贵的礼包”才能解锁新内容。 总之就是个换皮套壳圈钱的垃圾游戏。
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