Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗德国 赵 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I generally am able to play not more than two games of solitaire before the system wants me to download a new app.
I play one or 2 games and I’m asked to update it. Don’t like That feature. Deleting it.
I can’t play two games in a row, without going back to App Store. I don’t need to download the “new” update, every couple of minutes.
Solitaire Klondike: Brain Game is a classic-style Klondike Solitaire card game designed for players who enjoy traditional card gameplay and brain-trai...