Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anushy Laraib · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Almost every 10 sec the ad pops up. I need to install 4 wheels and ads popped up every 2 wheels I installed. I can’t even try out the game but I got 4 ads already. Uninstalled!
A lot of Adds, you can’t even see the main screen before you get an add.
This game is so good that you can’t even make it to the main menu screen without having to watch an ad. You also get to watch an ad approximately every 30 seconds of gameplay. And guess what , there isn’t even an option to buy an ad free version. What will they think of next? Have fun!!!!!
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