Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗水龙 陈 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t download this game! I repeat! Don’t! It waste of time…Literally! 4 days wasted of my hours putting into this game!
By the time you go through all the ads and gather up all the things that they think you need to cash out guess what happens you don’t cash out another rip off
Minimum $800 to withdraw. That’s plenty o’ levels to play and ads to watch for game app that may or may not pay (latter scenario seems more likely — not sticking around to find out). Make of this what you will.
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