Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XMiles UK Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using XMiles for the last 18 months. They are by far the best supplier of endurance and recovery nutrition. Always easy to deal with and excellent customer services. There’s plenty of deals too.
Easy to navigate, no need to login like the mobile app and single access code for subscription.
This is barely more convenient than using the website. You still are forced to log in separately every app session to manage subscriptions even though your website account remains logged in. You can dismiss the cart on the cart tab which makes no sense at all. It feels in no way optimised for being an app.
Discover XMiles, your trusted endurance sports retailer. From energy gels and hydration mixes to running gear and recovery essentials, XMiles helps at...