Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elias Furst · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The limited dictionary that this game uses is absurd. You make a plan to get to certain words to find out that word isnt on the list. And you can’t restart and your whole day is ruined. Its a bad taste and will hurt retention. Good fun concept for the app, but bad programming.
5 minutes into the game after downloading it and no answers are working for this specific word. I literally had to look up words that were one off from this one and half of the ones that I put that didn't work were real words. I've tried every possible combination and nothing works. If it's like that for this one, who's to say it's not going to be like this for other words?
I have been playing online for the past few months, but was getting irritated by the ads, so I decided to download the app. The app is better with ads, but functionality wise, it’s worse! 1) You can’t use the X at the top right to get out of your stats. 2) You can’t see yesterday’s solution, which you can see on the browser game! Please fix these issues!!
Poople is a daily word game where you get to POOP! The objective of the game is to turn a starting word into the word “poop” by changing one letter at...