Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kohler Ventures · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought I drank a lot of water and generally ate healthy, but this app showed me that over the course of a month I actually had issues that I hadn’t caught before
Very well-designed and easy to use app, and the remote fingerprint scanner makes it easy to allow multiple family members to use the device. I also find the insights very useful.
This is a super cool new idea. I haven’t gotten to use it a ton a ton yet but it’s fun and I can’t wait to dig into it more!
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