Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J&E Financial, LLC DBA Macro Friendly Food · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super frustrating app that keeps telling me I have wrong logins even though it will send the link to reset password, which I do but still won’t let me log in. No customer service info to help fix it. Expensive mistake considering it cost $100.
The recipes are great but the app is frustrating to navigate. For over $100 a year, this is very disappointing. The app crashes on me a lot and says I have the wrong login information when I just changed my password.
My favorite app. Use it more than social media. I hardly ever cook a recipe from somewhere else. Easy recipe, easy to find ingredients, macro friendly versions of my favorite comfort foods and casseroles. Love the weekly meal planning feature and the shopping list. The only thing that could make it better was a place for me to make my own notes on the recipe (ie: cut chili powder in half, bake 3 minutes longer in my oven.) regardless it’s a home run in my opinion.
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