Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Murch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So easy to keep track of scores with this app. Great compliment for card play. Love the audio summary of bids for each round.
Just what I have been looking for. I can’t wait for the next revision.
Simple and easy scorekeeping app for the card game Oh Hell (a.k.a. Oh Well, Oh Pshaw, Blackout, Blob, Contract Whist, etc.)