Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Abrams · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the app for a few months now and vastly prefer it to shotsy or meagain. There’s no in app purchases or subscriptions, and the dev has implemented a few things I asked for which I thought were missing. Love how easy to use it is!
Aesthetically pleasing but very simple weight tracking compared to another app I use. Finding the weight projections is not intuitive as it’s not obvious the words are clickable (I only found it by accident). I think a graph for projection would be welcomed. Finding a note you’ve written is only seen if you click into the “cycle”. It would be helpful to see it next to your weight tracking history as well. There’s a lot of potential here but not as functional and intuitive as it could be.
Everything was quick and easy to set up. I had my weight imported and shots logged in minutes. Interface is simple to understand.
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