Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest Members Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very unfriendly app wish the old one was back. Reviewing accounts only shows 3 at a time. Most basic functions require multiple clicks. Recurring transfers are very cumbersome and requires multiple clicks. Logging out isn’t easy because it hovers over the Chat icon. Unfortunately you don’t allow mobile deposit into savings accounts, no explanation as to why when I called the CU.
Appears this app was primarily developed for desktops. When using from an Apple phone or iPad many functions do not work or do not appear. From an iPhone, I cannot log off of this app due to the conversation icon laying over the top of the three horizontal bar icon that has the log off command underneath it. This is definitely a security issue. Also cannot see a list of past paid bills, nor can you see a list of your payees. Also trying to use the money management feature cannot be done from this app on an Apple device. Trying to use the mobile deposit is frustrating due to the fact that capturing a check picture that the apple will accept takes multiple times and sometimes never accepts it. Very poor app. Wish we had our old one back.
Inconsistent uploads of checks. Terrible AI reading of checks. Needs work.
With Midwest Members Credit Union free Mobile Banking Application, members can easily access their accounts 24/7. Midwest Members Credit Union Mobile...