Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Busey Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a busy customer for well over 25 years, a mobile customer for I don’t know how long. This update was almost a backward step instead of forward. It’s harder to navigate and you can no longer receive detailed text messages regarding transactions on your account. You get vague messages with transaction ID’s. I used to be able to get a text message for every transaction with the detail of who and how much via text and now all I get are random consolidated messages. Not helpful at all. I also used to be able to put a memo or tag on transactions so that I could identify them when looking back and while it does, let me do it at the transfer level, it is very, very difficult to find if at all once the transaction has happened - that is absolutely no good. I hope someone’s actually reviewing these reviews. Bring the old app back.’n
This app is fine and gets the job done. But it’s clunky and doesn’t feel smooth. You cannot rearrange the home screen. Certain screens you cannot back out of and have to hit the dashboard button and start over. Other times it forces you to the dashboard and starts you over. You cannot search a transaction by dollar amount, this is a HUGE oversight and has been a major flaw in all their apps since inception. It’s a bank and you cannot search by dollar amount? Boo. Pending debits don’t seem to reflect in “Amount Available” or in the home screen recent transactions until after it posts. On iPhone, it does not show the red notification number on the app icon. It works. Could be much better. All that said, Busey is a great bank and I have been doing business with them personally and commercially for decades.
The old app had more options and was easier to navigate. They dropped the option to have a text sent to you when a purchase came directly from your checking account. Now they only have the option to receive a text when purchases come from your debit card. I miss having a text for all purchases, please bring it back.
Busey Mobile is a fast, secure, and intuitive tool to help you manage your personal and commercial digital banking needs. Our robust app includes a va...