Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cove limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keep up the amazing work guys!! This is exactly the kind of app I was looking for!! I used to have a spam IG account I would post literally just for myself for this very same purpose: to document my life just for me, but doing it that way was annoying to keep up with and not as easy, aesthetically cute, and specifically curated/designed with each “cove” like this app is! I love it! Perfect way to document my days so I can look back in the future instead of getting lost in my camera roll! So happy I downloaded :) P.s. I saw some people comment on how it should be free and I actually completely disagree! I love what you guys stand for in not wanting to bring in ads, sell data, etc. just to keep the app running so I think having the subscription is completely valid and reasonable.
As SOON as this app was available in the App Store, I had it. I love the intention and thought that was put into creating this space. It truly allows you to collect special moments of your life, journal, and organize what’s important to you in such a simple way. You can look back on those memories, without feeling the need for it to be seen by anyone else. Its posted for you. It’s helped me track my activity progress & holds me accountable when it comes to my track record for keeping up with goals. I love that you can share it with who you want, as well as the journal prompts. I’ve recommended it to several people and can honestly say, the more you use it, the more you truly get a better glimpse at your life’s highlights for yourself, which is so much more rewarding.
I love using Instagram to save memories of my life. Instagram is fun to post on when I’m sharing photos with friends so they can share the photo as well, and when I’m feeling confidant or proud in a moment. However, I like documenting my life in photos, even if I’m not an influencer. This app gives you an amazing space to document your life without having the anxiety of it being “instagram worthy” or having to come up with the best caption. I take a photo, sometimes I’m the app and sometimes not, and upload it and document how I’m feeling in the moment. I have decreased my Instagram usage with this app and my mindset has shifted so fast on focusing completely on myself and my tangible relationships. Not focusing on celebrities, influencers, and the many people/things online that cause extreme anxiety. This is app is a GAME CHANGER! Also, if you’ve read this far, check out the Day by Day journal!!!
Document your life with Cove! You can: SAVE WHAT MATTERS Photos, videos, links, notes, music and more! Every memory, inspiration or thought in one...
| Name | Price | Type |
|---|---|---|
| Cove+ (Monthly) | $11.99 | Monthly |
| Cove+ (Annual) | $59.99 | Yearly |