Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hosameldain Aboelenain · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They don’t have a trial and ask you pay for a year without even knowing what you’re paying for; they also use a cheap trick of showing you a bigger price at first and then - when you close the window - they try to rush you into getting it for 50% off in a 5 min window. This is a textbook psychological manipulation that is inconsistent with their stated mission (just like using a ton of colors and animations when talking about dopamine to… make us release more dopamine and want to buy it).
After an ad that look a a free planner app with a cool interface, I was quickly disappointed by the same dsm5 questionnaire and a paid monthly subscription. The best part it asks you rate before you pay, so here. Normally I would just move on with my life, but since I don’t know what else I can do with my free time: you don’t need this app you already have all of the tools. You just need the experience to use them so start using your calendar app start using your reminder app don’t give your money to whatever this thing is.
Can truly see that he cared and wants to actually die to the root of the problem to get you to be a better self
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