Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centric FCU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since joining this credit union in 2018 the service I’ve received as a whole has been abysmal. The errors, oversights and mistakes and false statements have been nearly constant. The ONLY positive thing about the entire experience has been the low mortgage by and Visa credit card interest rates. I truly struggle to remember a single positive experience with any department in your organization. I’d welcome the opportunity to explain just exactly why I feel this way to anyone at Centric who would listen, but I’m doubtful I’ll be contacted by anyone who actually cares to hear it or that would make a concerted effort to change things for the better.
The old app was simple and to the point. While people will eventually get used to the new app, it is overly complicated and confusing. It also has a lot of bugs as far as connecting accounts, and always wants to put my children’s accounts first. I almost accidentally transfer their money instead of mine all of the time. I also can’t understand why my credit card shows the incorrect amount available all of the time now.
The new app is completely different than the old one but I will say that once you learn how to navigate it, it’s a lot better and easier to use. I’m not one that likes change but the new app is better than the old one hands down.
Manage your money with ease using the My Centric app! Check accounts, transfer funds, pay bills, deposit checks, and view your credit report on the go...