Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Origin Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the convenience of the app! It’s great for checking your balance and depositing checks. But I would like to be able to click on my account and get all of the information about my account, account number, routing number etc. Also, if there are certain things you want written on the check when depositing, can you put it on the instructions when the camera comes up for capture. It just feels like a basic banking app. It needs a little more to make it flow better.
Need to access your account fast in crucial moments. Don’t always count on it with this app. I’ve had several sign on issues where I’d successfully enter all criteria, including the extra layer of security — extra steps, only to have to do it all again and again, every time receiving an error that basically says “thank you for signing on, but you’ll need to do it again”. Then I chase that around five or six times only to give up and comeback later and pray it opens. The face recognition option should work every time and it doesn’t, about a staggering 30% success rate, before receiving “Authentication required.” Great bank but the app has been glitchy fetching my account.
I have lived in South Florida the last two years. Origin is only located in Arkansas, Louisiana, and Texas. The ONLY thing I have missed out on is being able to deposit cash. That is it. The only thing. Any issue I have ever had is immediately resolved no matter what it is! I wish these guys would expand but to be honest the reason they offer such phenomenal banking services is most likely due to the fact they are a smaller bank.
Start banking wherever you are with Origin Bank Mobile Banking for iPhone and iPad! Available to all Origin Bank consumer online banking customers, Or...