Mob: Meal Planner and Recipes

Mouth Group Limited · iOS

Mob: Meal Planner and Recipes

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Mob: Meal Planner and Recipes screenshot 1Mob: Meal Planner and Recipes screenshot 2Mob: Meal Planner and Recipes screenshot 3Mob: Meal Planner and Recipes screenshot 4Mob: Meal Planner and Recipes screenshot 5Mob: Meal Planner and Recipes screenshot 6Mob: Meal Planner and Recipes screenshot 7Mob: Meal Planner and Recipes screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Mob: Meal Planner and Recipes Make?

Monthly Revenue
$200.0K
Annualized estimate
$2.4M
Per Download
$2.86

Platform Performance

🍎iOS
Revenue
$200.0K
Downloads
70.0K
Rating
4.2 ★(493)

Rating Distribution

4.2
★★★★☆
493 reviews
5
14%
4
4%
3
4%
2
6%
1
72%

Top Countries

🇬🇧 GB🇦🇺 AU🇺🇸 US

Rankings

Category Rank
#18
Reviews (3)▼
★★★★★Mr. Kae8/1/2026
It’s not all knowing. BUT!

It’s not all knowing. And that’s okay. This app feels like you’re grandma’s secret cookbook. It’s helped to fan my already curious flame of home cooking meals. I used ingredients that I never thought I would to create some hella good meals for myself and others . Also learning what can go together. To make a bold meal that’s always in rotation. It’s not all knowing but that’s okay; it may not have the ingredient you are looking to use in the meal as a base. But I do believe it looks past the basic. With the latest update to have built-in alternative ingredients is a god send. Love that it builds a grocery list. Adjust for the size of servings so you may get some leftovers. I encouraged you to hold off on the Grub Hub and enjoy time in the kitchen. This app will be your secret weapon.

★★★☆☆Tineruk9/11/2025
Love the recipes, but the app needs more key features

I’ve actually enjoyed the recipes I’ve tried so far, but I had to cancel my subscription because I believe there’s other apps out there that do more for a lower cost. There’s a few things that could be updated that I would bring back to Mob if they implemented them. 1. I don’t consider a 20g of protein meal “high protein.” I think that this should be adjustable based on preference. 2. I wish I was able to filter by macros. It would be get if I could set a filter to be under X amount of calories, over X amount of protein, etc. This would save a lot of back in forth of having to open a recipe to check this. 3. When building a meal plan, it would also be nice if the app automatically populated breakfast, lunch, and dinner into completely separate fields. 4. I wish that the suggested recipes when creating a meal plan could factor in food waste, and told me what was leftover as I’m building it out. Ex: I used half an onion for this recipe, let’s use the other half in another one. It does this but only after the plan is built. 5. Building off the previous one, I wish that the meal plans could auto populate plan suggestions based on the above. 6. It would be handy if for certain items there were suggestions of substitutes. Ex: Can’t find chili pepper, use Serrano pepper Would love to see these changes, this would make for a great meal prepping tool.

★★★★☆Benny L247/2/2025
Instructions Inconsistency

I love the Mob recipes Rolodex of ideas! I feel as though the app lets it down just a bit. For me, I feel it helps that I’ve found some authors I enjoy their cooking and techniques but others miss the mark in terms of having in-depth instructions. It can be hard to follow certain recipes and I end up having to rejig the order of operations on some cooking. It would be helpful if the writing was easily catered to adding substitutes or different tools, if for say, I don’t have a high-end blender or that I want to double the recipe. Some more detailed instructions would be most appreciated.

Version History (69)▼
1.24.239/8/2026
1.24.149/4/2026
1.24.138/20/2026
iOS 1.23.177/29/2026
1.23.167/28/2026
1.23.127/21/2026
1.22.117/10/2026
1.22.107/1/2026
1.21.146/15/2026
1.21.116/10/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Join 4 million+ home cooks who've made weeknight cooking easy. Plan your week, build your shopping list in a tap, and never cook the same thing twice....

iOS App ID
6670216494
Content Rating
13+
Min OS
16.0
Size
128.3 MB
In-App Purchases
Yes
Publisher
Mouth Group Limited
Un

In-App Purchases (8)

NamePriceType
Monthly Premium (1 Month)$9.99Monthly
Monthly Premium$9.99Monthly
Monthly Premium$9.99Monthly
Monthly Premium Access$9.99Monthly
Annual Premium Access$59.99Yearly
Annual Premium$59.99Yearly
Premium Access (Annual)$59.99Yearly
Annual Premium$59.99Yearly