Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike May · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is disfunctional and has screwed up my phone. Don’t pay 1 buck for it . It doesn’t give you any reports and it doesn’t load any pages other than 3 menu options
I like how a person is hot, warm, or cold, but it would be much more helpful to have increments of hot, warm, and cold so someone can more quickly get an idea where the other person is.
How many times have you been in a public place only to find a friend was there at the same time? This is particularly important if the users cannot se...