Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SportsBusiness Daily/Global/Journal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Huge improvement over the previous app - still some kinks that need worked out but hoping for future updates with more features. Love the dark mode!
Great to see SBJ improve the design of their app. The clean layout delivers an easier way for me to access my daily sports biz news. Eventually would be great to be able to save articles, but overall this update was overdue.
The latest app makes a huge difference for navigating SBJ’s content. It’s much cleaner and loads faster.
Sports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most power...