Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portfolio Media Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App needs a total refresh
I try to login and it gives me a 401 error which usually means their server is down or overwhelmed. It logs me in then logs me right back out.
Haven’t been able to load articles for months. Yes I have tried to update, the App Store says no updates are available. Hopefully someone will fix this. I get a lot of interesting news notifications and then can’t click them to read any articles.
Law360 has been named the No. 1 legal news source 5 years in a row*. More than 2.7 million readers rely on Law360 every day to stay on top of issues,...