Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forbes Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Groundbreaking, always has been, always will be.
Reputable news source that’s relatively unbiased. My complaint is about the apps usability. As someone who is switching over from NYT, the app can use a lot of refinement. My chief complaint is add a widget. I don’t want to go digging through this app for news everyday.
Took about 30-40 min to search for an article published a month ago within the application!
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