Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Information · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dark Mode is all that I ask for. All news apps have it. I read The Information mostly at night before going to bed. I end reading the articles in Safari with a dark mode extension; can’t believe I’ve to resort to that tactic in 2023. Please give the people Dark Mode.
While The Information articles are top notch, when the reading experience on a browser is better than the reading experience in your native app then you’ve got a problem. This app loses formatting from the original article, doesn’t have the option to bookmark articles for later (or offline reading for that matter) and is missing all kinds of functionality like a native video player or account management. Please add some of these features that already exist in the browser!
I love the new Tech Top 10 app from The Information. It’s hugely time-saving and v easy to use. Seeing top stories quickly, being able to figure out quickly if the stories are for me, having instant access to the expanding calendar, and being able to quickly scan what is new by my favorite writers. Like everything The Information takes on - this is A+.
The Information is the leading publication for in-depth tech and business reporting that high-powered tech executives and founders read daily. We cov...
| Name | Price | Type |
|---|---|---|
| The Information - Monthly | $39.99 | Monthly |
| The Information - Monthly | $59.99 | Monthly |
| The Information - Annual | $399.00 | Yearly |
| The Information - Pro (Annual) | $999.00 | Yearly |