Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blake Simpson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the game But I don’t quite fit the screen of a iPad when you have to pick one of the three upgrade options, you can’t see the bottom one because the buttons are right in the way blocking it it also happens at the end of the match. You can’t see the bottom of the screen to continue on to hit OK
Sending out a distress call, I'm stranded and isolated. Across the cosmos, I transmit from Lander 183's final moments. You find yourself thrust into a...