Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sway Medical, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good enough app for concussion testing, only critique would be that I think an auditory section would be beneficial in determining the severity of concussion testing, especially for students whose primary symptoms include vertigo/inner ear/auditory-related issues or brain fog that contributes to hearing reaction time, which is my primary symptom after a head injury (especially for students with previous TBIs, like myself). Thanks.
Tests are awful, result in a ton of false positives, and have even missed detecting people with actual concussions. My college forced everyone on our swim team to take this test before they were even allowed to swim and they took SO LONG to get back to us on whether the tests passed that it genuinely took WEEKS to get some of our swimmers back in the water. They force you to retake it and some people got stuck in that loop for 3+ weeks. Whoever thought this app would work needs to reconsider their career.
I was just minding my own business playing clash royale before football started. Then this woman came in yelling and forcing us to download this app or we can’t play. It proceeded to take me through some of the most random and impossible tasks I’ve ever done. Half of it was 50/50 guessing. I have never been more mad in my life and I have played way too many hours of clash royale. I will say this is the worst experience with an app I’ve ever had in my life.
Note: This app is only accessible to users with a Sway account Sway is an FDA-cleared app that reinvents the way athletes and patients are monitored...