Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ImPACT Applications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t know why schools require this stupid app to play sports.
Extremely poor user interface to enter ID from a phone. Had to move month by month from 1986 to 2006 in order to enter birthdate. Can’t paste in ID. Had to manually enter the 12 digit ID.
Definitely dislike how much harder it is to look up an athlete's test information. As an ATC, it's nice being able to pull up their results by just using my log-in and searching their name. I don't have time to enter in all their "passport ID's" and they definitely will not remember them. Will probably delete the app unless that's changed.
Now supporting Balance assessments ImPACT Passport is the official app for completing Balance assessments. If your school or sports organization has a...