Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birth By Us, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea, but this app definitely needs some work. For example, my birthday is wrong for some reason, and every time I try to change it, it won't update. I also was filling out my profile and the page completely disappeared, and I can't find it. And last, I tried to delete my account, and the button to delete account, doesn't work at all. Troubleshooting is needed. And I do hope this app is fixed, because us black and brown women need this.
This is a pregnancy app designed to connect you with other moms who share similar experiences. It offers a wealth of information on everything you might need during your pregnancy. The app allows you to track your pregnancy journey and postpartum experience, as well as monitor your emotions and feelings. It's a comprehensive resource that supports you throughout your pregnancy and even after you have your baby.
Meet Birth By Us, the all-in-one birthing app created by Black women to empower you to shape your own birthing experience. Equipped with personalized...