Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Omar Alvarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They advertise 50% off first order and there’s no way to apply, l I’ll just eat somewhere else at this point. Waste of time
They tell you they’ll give you 50% off your first order when you download the app and create an account but it’s a lie. The nice lady at the counter said that you need to order $100 and we showed her that the ad says UP TO $100. Don’t do it
If you’re gonna force people to download the app in order to even order, then at least do a good job at it. It’s 2026 App is slow, and website also makes it hard to find the app too. Just small feedback, I was gonna order today but ended up taking too long.
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