Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Pettibone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fun little score-based game, pretty addictive once you really get into the flow. The biggest issue is that it’s not easy to tell where exactly your mouse will bite the cheese so you have to guess at first, but you’ll get used to it. My friend borrowed my phone and beat my high score and now I have to reclaim it. I hate you Dylan >:(
Swiss the Cheese is an engaging game where you control Nibbles, a mouse navigating a giant piece of cheese. Tap the screen to bite the cheese, timing your bites to avoid intersections and maximize your score. You expand or contract the path of the mouse by pressing the “in” or “out” buttons. With charming graphics and addictive gameplay, Swiss the Cheese offers fun for all ages. The game is both easy and challenging, and so much fun!
it reminds me of flappy bird but more annoying in a good way.
Swiss the Cheese is a casual game where the player plays as the mouse Nibbles who runs across a giant wheel or slab of cheese. The goal of the player...