Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Devaney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the size and fit of the watch, very comfortable and does not give me a rash like other smart watches have. That being said, it registers inches (stride length) as feet, so when I look at how many miles I’ve walked, it says I’m over 800 miles, just a few hours in. Please fix this glitch. Update: been up for an hour and it hasn’t tracked any of my steps today. 🤨🧐. Update 2: The watch started counting steps about an hour later, but I still have no idea what I walked before that. Also, it stated that I was sleeping while sitting at the movie theater. Now it keeps disconnecting and I am not receiving notifications when my phone is within two feet of my watch. Please fix. Update 2: I’ve had the watch for 2 and a half weeks now. Random days I don’t get any of my messages or notifications even with them turned on. Also, I’ve probably walked a mile or so today and it’s only counted 174 steps. I walked down a hallway (appx 100 steps and it only registered 2 steps then stopped counting again.
I love this watch it’s amazing and I know it says it’s not waterproof, but I’ve taken it in the ocean. I take showers with it every day. I’ve never had a problem with this watch. My only problem I’m having, is the watch face menu has disappeared and I’m stuck with like 4 or 5 watch faces that are original to the watch. I can’t download faces anymore. It seems to no longer be on the app. What happened to that? Edit* I had to delete the app, download again, re-pair watch and then the watch face edit menu returned to the app. Wish I tried that months ago. Watch is awesome. Edit* App constantly crashes while looking at watch faces to download. From 5 to 4.
The app is functional, mostly. The watch is another story. I’ve bought watches like these for under 50 bucks and they always have these random quirks you just have to accept. The most common one is the pedometer. It counts while you’re driving or (rarely) even sitting so that’s annoying. This model seems to randomly have the watch face constantly swap between the 4 faces and it gets annoying. I don’t use this watch for calls, texts, or anything like that. If you do,however, be warned that it routes all your audio through Bluetooth to the speakers and you have to manually change it. Heart rate monitor isn’t consistent and won’t stay on for some reason. If you can accept all that (and it’s possible your watch may not even have these problems) it’s just ok for a fitness watch. If you’re reading this, I recommend spending the money on something high end and is guaranteed to work. These things are gambles ultimately and depend solely on your tolerance for quirks
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