Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Dressler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s been so long since I have downloaded a game from the store. Most of them just want your money with no real gameplay. This game fun gameplay, cool characters and barely any in app purchases. Thank you for this game. Ps. One day I hope boss fights are a thing in this game.
Wraiths are OP, AE strikes from across the screen and with 3 or more of those bad boys steaming around you, it’s quickly game over even with a solid team. Smells a little like a cheeky difficulty ceiling designed to incentify spending real money on additional characters. Fun up until that point tho!
What the heck are we supposed to do? We can unlock heroes and add unlimited gold without any rhyme or reason. Beyond confusing
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