Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tyler Green · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A fun little game that really makes you think! I really hope the devs consider adding a multiplayer option, I think it would be really fun to play 1v1 against friends
The game works most of the time, but sometimes an invalid word will be falsely flagged as a completed word. For instance, “tranq” was marked as a word somehow. I blocked it, but it would be ideal to have the option to overrule the game in its error. The opposite error also happens, where the game will mark a false positive. The invalid word “culotte” was used by the bot and marked as real even though it isn’t.
Much like Balatro, there are 10 levels to get through, each with their own point requirements and randomized additional criteria (e.g., even length words, no using a certain letter). The game isn't a true roguelike in that you don't gain skills or traits over a run, but instead, you accumulate points to spend on powers. The music is great, the UI is very clean, and the overall vibe of the game is awesome. The only problem I have had with the game, much like with any word game, is the difficulty of knowing what words do or don't count in the game's dictionary. Overall, a fantastic and charming free game, as well as an impressive implementation of indie game development. I hope to see more from Tyler soon!
“Top 5 Games of the Week” – Pocket Gamer “Phantolex is smart, brain-teasing, [and] throws surprises” – Metro.co.uk "Best and freshest [word game] on i...