Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WeCook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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As others signaled, when creating an account from the app, it requires that you allow the app to track you. WTH? And gives you the standard corpo talk about customizing your experience. Guys, you are a paid meal service, even FB doesn’t require that option to be on…
It would be nice if you can show the ingredients of a meal in a bullet list and not all in paragraph. Will make it easier to review or skim through the list. Thanks
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