Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Downing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cute app, and I've only been playing for 5 minutes or so. I'd be more tempted to share among friends if there was more customization options in topics, maybe other minigames to play, and some sort of tutorial on how to spend the points/see your personal impact/get a virtual collection of badges or trees or something to symbolize your progress. Love the idea of play to plant trees though!
We're pretty fed up with the current state of affairs: wars, internal conflicts, and massive wealth disparity. And the environment is being left behi...