Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Larzelere · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is absolutely amazing! It may seem simple at first, but I have spent so much fun playing it. One of my friends close friends created this, and so she was trying to recommend it to people, and I am so glad that my friend did! You don’t get any ads unless you want them, and have uninterrupted gameplay! All in all, this is an amazing game, and I hope you take my advice and download it.
I’d recommend it. There have been improvements very frequently. The game is very fun although I can’t beat the last world.
this game could really be revolutionary for the mobile game industry. it's hard for me to describe the feeling i got when i first opened the app but the best i way i can explain it is that it was almost orgasmic. i thank you mr developer for spicing up my boring old life in the best way possible. -g
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