Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Richard Picot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is great, love the simplicity. I’d really appreciate a way to see my current total from the home or lock screen, and maybe even log a drink without opening the app
Seems great and right to the point and no needless features or bells and whistles. I would love an Apple Watch app tho so I can just click add and not have to open my phone each time.
Straight to the point. Drink? Press the add button and your good to go! Customize how many drinks to have during the week and watch as your drink fills up or doesn’t. Connects easily to the health app too.
The simplest way to more mindful drinking. Bottle Cap is focussed on making logging your alcohol intake quick and easy. Forget about calculating measu...