Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rappler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like reading the news at Rappler but the ads are so distracting that it gets frustrating.
It would be best if articles, when loaded, don’t behave and look as if it’s in a in-app web browser wrapper. And please, allow us to toggle which kinds of notifications we want to receive (e.g. just the breaking news, maybe politics as well, and disable those from features, sports, etc.)
The new Rappler app is where facts spark connection and action. Beyond fearless journalism and award-winning investigative reports, the app is a space...