Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philstar Daily Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a subscription for this newspaper (fully paid for the year at $81.99) but have not been able to read a single edition for the last two weeks because the issues won’t download or restore. What’s up with that guys? Ever since I upgraded my iOS to 14, I’ve not been able to read a single digital issue? Do I get a refund for the two weeks and counting?
Yesterday, I just praised and thanked this newspaper for advertising and offering its issues for free until July 31st or so. Today, still April 25, am being asked to pay for subscription. Do you guys ever know the term "false advertising!?"
How do you even play this game?
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