Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Yee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is a fun game which I enjoy. However, I hate how the game allows you to purchase cards that can kill you instantly. I’ve put hours into it just to try and scroll but it reads the input as a click, purchasing a card that drops my happiness below 10k killing me. Aside from killing me it also kills any desire to continue playing the game after seeing a few hours of progress gone just like that.
I hate to give this game two stars, but I really don’t feel like this is a playable game in its current state. Idle Trillionaire is fun if you are like me and you enjoy grindy clickers. It has a fun concept where you click and acquire cards with humorous titles and taglines that build a life-narrative around your character as you progress though the game. What Idle Trillionaire is not, is an idle game. While the game is open and on your screen, in game time progresses one hour per real-life second, and the two game resources are gained once every hour tick (money) and once every 24 hours (happiness). When the game is not open, this slows down to an impossible 2 game hours per real-life hour. In other words, if you left the game closed for a week, you would only progress what would have taken less than 6 minutes of active time. The game requires hours of active play to reach the first prestige, and a lot of tapping on buttons that are too small (at least for these hands) to find a comfortable position doing this on my iPhone XS Max. It is not a game where you will progress without actively engaging with it. I enjoyed it because I am a masochist who enjoys demanding clickers. People who are looking for an idle game should not buy this because it isn’t one. If these issues were addressed, I’d be happy to change my review, but as it is now I don’t believe that Idle Trillionaire provides enough to the player for what it demands both in time and financial investment.
five stars, no comments. I’m obsessed.
Idle Trillionaire is a game about becoming a trillionaire. You are a seemingly normal person, but how will that break your fragile human mind when you...