Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Thoden · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
THIS GAME IS THE BEST GAME IN THE WORLD!!! No ads!! No Wi-Fi needed, I love the simplicity, this game is awesome! It’s better than any other watermelon 🍉 games! But here is the problem, If I drop the ball too much to the left, and if it stays on top of the border of the “box” and it will just say “game over” Please fix this, because it kind of rigs this game, but other than that, AWESOME GAMEEEEEEE!!!!!!!! P.S. Most of the games that are popular have ads and most of the games that are NOT popular don’t have ads, it doesn’t make sense, I love this game ***Ballsy Merge*** Delete all of your other “merge ball or watermelon” games and download this one!! *****SO UNDERRATED*****
This game is such a soothing game for people like me with anxiety I find myself playing it when I am feeling overwhelmed!
Don’t let this game’s simplicity full you. I find it really fun. I’m always playing it trying to get to the largest ball. It’s challenging!
Take some time out of your stressful day and relax with this addicting, yet calm ball merging puzzle. Will you reach the final ball?! Game Features:...