Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyWay Digital Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was recently diagnosed with being pregnant diabetic, and I’m looking for help. I saw this app and thought it sounded fantastic. Except it’s completely unusable, because you have to log in with your NHS app - and my local area isn’t connected to the scheme. There are no other options to bypass this, making the whole app pointless.
Download to receive tailored information and access to online courses to support you in making changes for your health.