Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrey Melnikov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t mind all the ads, but every time I try to exit the ad the X doesn’t work and I can’t click the X no matter how hard I click it
While I was on my Mac I came across this game called cat tennis and I love tennis and SOME cats and one had a banana so fun great time killer boredom buster perfect toilet game
Best game ever played
Play tennis against a cat. Multiple difficulty levels available for skilled players.
| Name | Price | Type |
|---|---|---|
| Remove Ads | $1.99 | One-time |