Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KAZUYA KAMIOKA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reallyyyyyy fun its really time consuming to collect everything so if you have nothing going for you in life please download. Also the weird music is weird enough to make everyone at the Thanksgiving dinner side eye you
listen this game is a master peace and I play all day every day I love this game I would rather delete the battle cats then not play this for a day I love this game so much that I recommend it to my little brother and now he loves it to this game is a life changer so if you are first looking at the reviews don't just download it -your love friend
I LOVED the adorable absurdity of this game until I got to a high enough level to encounter “Owen,” Weird Guy No. 40, an explicitly racist character. He ruined everything. I would be DELIGHTED to go back to the game if his character changes, but for now I am deleting it and telling you all why. My review is mainly directed at a) the developer, to understand why the design of this character is offensive, with the hope that it will be changed, b) parents who might think this game is innocent and appropriate for their kids, and c) anyone else who understands that racist ideas, designs, and art actually help perpetuate racist ideas. All of the characters (the “Weird Guys”) in the game, which you try to collect as you play, are based on the same purposely simple design, with little details changed for each “guy” (sometimes also “gals” – they’re usually gendered) to establish their difference and identity – usually hair or accessories such as sunglasses or hats or gloves. Weird Guys NO. 1 through 39 are *literally* white – white like printer paper, not skin – with facial features and outlines in true black. But then comes Owen, who is completely black with white lips and eyes. But his black isn’t even true black, in contrast to other blacks in the game, but an ashy charcoal black, just like *blackface*. And if that’s not enough, there’s his description: “He got sunburned too much.” Come on! That makes it *explicitly* about his skin (which is not the red of sunburn, of course.) Altogether, these are the common and unmistakable symbols of racist blackface caricature. Such caricatures perpetuate racist stereotypes and are harmful to black consumers of the game around the world and are unacceptable. There is much to like about this game and I would LOVE to continue playing it and discovering its inspired silliness. But “Owen” does NOT fit with the delight the rest of the game inspires, and needs to be redesigned immediately. Should that happen, I would be pleased to change my 2 stars to 5.
Weird! What on earth happened? What is this world? Welcome to this weird world. You can't leave here until you find all weird guys. ------- About thi...