Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elsevier Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The nightmare of trying to get “mobile access” aside (a hassle which is frankly not worth it given that this app is just a repackaged web browser loaded only with the website), it doesn’t work very well. I would recommend anyone who’s interested to just use the website, because this app is rather useless and difficult to work with.
“Section 4.2 – Minimum Functionality” of the App Store guidelines pretty much ban publishing an app that’s just a re-wrapped version of a mobile website so no idea how this garbage app even got approved by Apple lol
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