Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Merative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
EDIT: They have fixed the login issue so I’m changing my review to 5 stars!! I had 0 problems with the old app and was able to access it whenever I needed to. Now, I have to activate the app EVERY TIME I open it. Which means I am never able to use it, as I am using the mobile version because I am away from my computer.
Great updates to the app! So much easier to use than before but could be even better. That being said, Micromedex is still by far the most comprehensive professional drug information resource, which is why it earns 5 stars, for the content.
The mobile appS have been an issue for as long as I can remember. Now that everything is consolidated into one app this is a game changer!
The Micromedex suite is a current, reliable, and robust solution to support informed clinical decisions with fast access to the latest evidence-based...