Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Members Choice Credit Union (KY) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use MCCU Ky on a regular basis and it does pretty much exactly what I’d want my mobile banking app to do… Face ID login, displays my account balances, transaction history, and easy access to change any information on my account. Only times I have issues is when I have low service on my phone. The one thing this app is missing… is an Apple Watch app counterpart!!! I use my Apple Watch every single day as if it was a third hand on my body and this app would certainly be a life saver if I could easily view account balances and transaction history just at the flick of a wrist (no pun intended)
This new site update is more confusing and not at all user friendly. Not happy at all. Also can not download new phone app because I don’t have a newer iPhone.
This is like an app opening up to a complete website! Way to much going on, not easy to use at all… not to mention- confusing! Much rather have the old app back that was basic, tell me what’s in my draft and savings, and let me transfer money easily to loans for payment. Nothing else needed! If I wanted all of this I would just go to the bank website. Apps are supposed to be quick and convenient, this is NOT.
The Members Choice CU Mobile app is your mobile wallet. It's fast, secure and makes life easier by empowering you with the tools you need to manage yo...