Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First & Peoples Bank and Trust Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Diana and Angie have been extremely helpful with my brothers transition back to KY . It was very difficult due to his lack of knowledge of his accounts etc but Diana led us through every step so patiently and clearly !! So grateful to her!! Angie let her know that we were coming and explained the situation before we got there which made it go more smoothly . So thankful for the wonderful customer service at this small town bank.
I wished we had less steps to print off bank statements from the app. Other banks it’s hit 2 buttons and print. F&p is far difficult.
I am very happy with the new app. I love the extra options it has. It’s quite user friendly.
MyFPB is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to manage your finances....