Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City Holding Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a proud customer of City National Bank for about 13 years or so now, I absolutely love their services, they have done a lot of updates since I first began banking with them, also love that when you need to talk with someone, always seems to be someone available at all times, they warn you constantly about any new types of scams that may be currently going around, as well as let you know all the current updates as they occur, and which issues each update is coming out to correct, I would t choose any other bank honestly, I had other banks before them, but never one that was friendly and fast to get back immediately when you need support with an issue.
I’m dyslexic so I used to use the City National portal consistently because I could not only verify that I had entered the correct amounts in my transaction book but also do a bank reconciliation. This app is very easy to use and functions very well, except for the balance. I like that it shows everything that’s going on, and all the transactions and so forth, which is extremely useful to me. However, the balance is not a reflection of those transactions, as they appear. There have been times when I’ve actually had to call the bank to get my balance. To me, that defeats the purpose of having the app at all. Further, even they can’t use it for that purpose and have to go to another source. If you can’t reconcile the total of all your bank transactions then all it is, is a list of those transactions. This is useful to me personally, but not much value to the non-dyslexic. If the balance shown is always “wrong”, unlike it was BEFORE this “update”, the best value of the app is gone. Apparently, I’m not alone in this opinion, either. I’ve heard this from many other customers.
I'm liking the changes so far in the app but I'm trying to figure out if my password still expires because in the old app it used to tell you how many days you had until your password expired i'm not seeing that option in this app one thing I wish this app head I would like to be able to activate new debit card within the app instead of having to call a phone number just to have my new debit card activated I think it would be more convenient if I could activate it within the app i'm still trying to get used to the new layout but liking it so far
App Store Description Enjoy a better mobile banking experience with City National Bank. Our new mobile application offers enhanced speed and customiza...